Heata is a groundbreaking green distributed compute network that uses the waste heat from compute to heat the water in people’s homes, helping to tackle climate change and the fuel poverty crisis simultaneously.
Backed by British Gas and a number of other prominent investors, the company has a network of units installed in UK homes and is now expanding the team in a number of key areas. This is a rare opportunity to join a start-up at an exciting phase in its journey.
Position overview
We are seeking a self-motivated marketing manager to support our team 1 day a week. You will play a crucial role in developing and executing innovative marketing strategies to promote our low carbon cloud services to a B2B audience.
Responsibilities
- Marketing Strategy Development: build a multi-channel marketing plan and design supporting campaigns to targe SMEs and Corporates procuring relevant cloud services. We’d expect this to include digital, PR, email & offline channels
- Content Creation: Generate engaging and informative marketing content, including blog posts, case studies, infographics, and social media content, highlighting the benefits of our cloud platform to generate inbound leads
- Digital Marketing: Manage and optimise digital marketing initiatives, including email campaigns, social media advertising, search engine optimization (SEO), and pay-per-click (PPC) advertising
- PR, Partners and Influencer Marketing: Identify PR opportunities, strategic partnerships and influencers in the sustainability and cloud computing space to expand our reach in a cost effective manner
- Brand Awareness: Drive brand visibility and recognition by participating in relevant industry events, conferences, and webinars. Identify opportunities for thought leadership and speaking engagements for key team members
- Lead Generation: Work closely with the sales team to develop lead generation programs, creating targeted campaigns that attract potential customers
- Analytics and Reporting: use analytics tools to measure and analyse the performance of marketing campaigns, providing regular reports on key performance indicators (KPIs) to guide decision-making
- Website Management: Collaborate with the Creative Director to ensure the company website is up-to-date, user-friendly, and optimised for lead generation and conversions.
Qualifications
- 5+ years experience working in a marketing role ideally at a growing tech company.
- Demonstrated expertise in developing and executing successful marketing campaigns across various channels (digital, social media, email, etc.).
- Proficiency in using marketing tools and analytics platforms (Google Analytics, Hootsuite, HubSpot, etc.) to measure and optimise campaign performance.
- Strong written and verbal communication skills, with the ability to convey complex technical concepts in a clear and compelling manner.
- Creativity and innovative thinking to devise unique marketing approaches that differentiate our cloud computing services in the market
- Experience in tech, SaaS, or cloud computing would be advantageous
- Passion for sustainability and a genuine interest in contributing to a greener future through technology.
