Last updated: 15 October 2020. This Privacy Policy describes how your personal information is collected, used, and shared when you visit https://heata.co (the “Site”).
Personal information that we collect When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, location, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies: “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit this page.
“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
“Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
We also collect Personal Information through our interaction with you: This could be via the Newsletter Form on our Site but also through interaction with you, where you voluntarily provide us with personal information when you express an interest in obtaining information about us or our products and services, via email, in person, or over the phone. Personal information includes names, email addresses, phone numbers, and other similar information.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and the Personal Information you voluntarily disclose to us, through our Newsletter Form on our Site and also through any interaction via email, in person, or over the phone.
How do we use your personal information? We use the Device Information that we collect to help optimise our Site, for example, by generating analytics about how our visitors browse and interact with the Site, to gauge its effectiveness. And to support targeted marketing and advertising campaigns, and retargeted advertising, and to assess the success of those marketing and advertising campaigns.
We use the personal information you provide to us through our Newsletter Form to keep in touch; sending you updates on interesting developments at heata, and potentially some very occasional marketing too, eg. a special offer if we have one.Personal information we gather through our other interaction with you, we will use to keep you informed as per what was agreed in the interaction with you, or to send you communications that could reasonably be expected to be relevant to you, given the initial interaction.
Sharing your personal information We share your Personal Information with third parties to help us use your Personal Information, as described above. We do not share, sell, rent or trade any of your information with third parties for their promotional purposes.
Third-Party Service Providers We use Google Analytics to help us understand how our customers use the Site.
You can read more about how Google uses your Personal Information here.
We use Mailchimp for our Newsletters. You can view Mailchimp’s Privacy Policy here.
We use Hubspot for Customer Relationship Management. You can view Hubspot’s Privacy Policy here.
We may also need to process your data or share your personal information in the following situations: Business Transfers We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
Affiliates We may share your information with our affiliates, in which case we will require those affiliates to honour this privacy notice. Affiliates include our parent company and any subsidiaries, joint venture partners or other companies that we control or that are under common control with usFinally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Behavioural advertising As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page.
You can opt-out of our targeted advertising (Google AdSense and Adwords) by clicking on this link.
Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt- out portal.
Do not track Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Data retention When sign-up to our Newsletter we will maintain your Personal Information for our records unless and until you ask us to delete this information. To make such a request, please use the contact details provided below. Privacy rightsIn some regions, such as the European Economic Area, you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time.
Changes We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
Contact us For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us here: hello@heata.co
Or by mail: Bit Warmer Ltd. trading as Heata, Wood Farm, Portsmouth Road, Godalming, United Kingdom, GU7 2JR.
